Privacy Policy

Mourning is operated by Visit Proof LLC, a limited liability company organized under the laws of the State of Delaware ("Company," "we," "us," or "our"). Our contact address is hello@mourning.io.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the Mourning platform (the "Service"), available at mourning.io.

We collect the following categories of information:

Account Information. When you create an account, we collect your name, email address, and password. If you sign in through a third-party provider (such as Google), we receive your name and email address from that provider.

User Content. You may upload text, photographs, audio recordings, video, documents, and other materials to the Service. This includes memorial content, workspace messages, documents in your vault, and memories in your archive.

Payment Information. If you purchase a permanent archive, our third-party payment processor collects your payment card information. We do not store your full payment card number on our servers. We receive a transaction record, billing name, and the last four digits of your card.

Usage Information. We automatically collect information about how you use the Service, including pages visited, features used, browser type, operating system, device type, IP address, and referring URL.

Cookies and Similar Technologies. We use essential cookies to maintain your session and remember your preferences. We do not use third-party advertising cookies or tracking pixels.

We use your information for the following purposes:

• To provide, operate, and maintain the Service
• To process transactions and send related information, including purchase confirmations
• To send you administrative messages, security alerts, and account notifications
• To respond to your comments, questions, and requests
• To generate AI-assisted writing drafts (obituaries, eulogies, thank-you notes) based on information you provide through the writing tool
• To monitor and analyze usage trends to improve the Service
• To detect, prevent, and address fraud, abuse, or technical issues
• To comply with legal obligations

We want to be unambiguous about the practices we reject:

• We do not sell your personal information or User Content to anyone, for any reason
• We do not share your data with advertisers
• We do not serve advertisements anywhere on the Service
• We do not use your User Content to train external AI models or any machine learning system outside the scope of providing the Service to you
• We do not allow funeral homes, insurance companies, estate firms, or any third parties to access your workspace or memorial data
• We do not contact your family members for marketing purposes

When you use the AI writing tools within the Service, the information you provide (such as biographical details, family names, and tone preferences) is sent to our AI infrastructure solely to generate the requested draft. This information is not retained after the draft is generated, is not used to train any AI model, and is not shared with any third party.

We share your information only in the following limited circumstances:

Service Providers. We use third-party service providers to host our infrastructure, process payments, send transactional emails, and provide analytics. These providers are contractually required to use your information only to perform services on our behalf and are obligated to protect it.

Other Users You Authorize. When you invite family members or collaborators to a workspace, they can see the content within that workspace according to the role you assign them. Public and invite-only memorial pages are visible to the audiences you select.

Legal Requirements. We may disclose your information if required to do so by law, regulation, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Business Transfers. If Visit Proof LLC is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on the Service before your information becomes subject to a different privacy policy.

We retain your account information and User Content for as long as your account is active or as needed to provide the Service to you. For permanent (paid) memorials, we retain your data in accordance with our 25-year hosting commitment.

If you delete your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal, regulatory, or legitimate business purposes (such as resolving disputes or enforcing our Terms of Service). Backup copies may persist for up to an additional 30 days before they are fully purged.

Free-tier memorials that have had no account activity for 24 consecutive months may be scheduled for deletion. We will send at least two email notices to the account holder before any deletion occurs.

We implement commercially reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction. These include encryption of data in transit (TLS) and at rest, access controls, and regular security assessments.

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you
• Correction: You may request that we correct inaccurate or incomplete personal information
• Deletion: You may request that we delete your personal information, subject to certain exceptions
• Export: Permanent memorial holders may export their full archive at any time as described in our Terms of Service
• Objection: You may object to the processing of your personal information in certain circumstances
• Withdrawal of Consent: Where processing is based on consent, you may withdraw consent at any time

To exercise any of these rights, contact us at hello@mourning.io. We will respond to your request within 30 days.

The Service is not directed to children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child under 18 has provided us with personal information, please contact us at hello@mourning.io.

The Service is operated from the United States. If you access the Service from outside the United States, your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Service, you consent to the transfer of your information to the United States.

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information. We do not sell personal information as defined by the CCPA. You have the right to request disclosure of the categories and specific pieces of personal information we have collected, the categories of sources, our business purposes for collecting the information, and the categories of third parties with whom we share it.

To exercise your California privacy rights, contact us at hello@mourning.io. We will not discriminate against you for exercising your CCPA rights.

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) or equivalent legislation. Our legal bases for processing your information include: performance of a contract (providing the Service), legitimate interests (improving and securing the Service), compliance with legal obligations, and your consent where applicable.

You have the right to access, rectify, erase, restrict processing, data portability, and to object to processing. You also have the right to lodge a complaint with your local data protection authority.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the revised policy on the Service and updating the effective date above. For material changes that affect how we handle your User Content, we will also notify you by email.

Your continued use of the Service after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

If you have questions about this Privacy Policy or our data practices, please contact us at hello@mourning.io.

Visit Proof LLC, a Delaware limited liability company.